Monday, 16 May 2016

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Why Lil Kesh has no endorsement deal and might not get one soon.

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Lil Kesh and endorsement.This article is quite funny,it addresses why the Shoki,Gbese and E fe Joku singer is yet to smile to the bank in the endorsement fields like his contemporaries.
The other day, Lil Kesh complained to us that he hadn’t been able to get endorsements deals like other star artistes even after releasing close to five hits in less than two years in the music industry. Some people even said that’s the reason why he left Olamide’s label, blaming him for not doing
enough in that regard.
Mr Kesh, so you think Glo or MTN or Peak or Ribena will give you a deal when ALL you sing about is ghetto stuff? If he’s not singing about ‘Adenike the borrow poser’, Kesh will be singing about ‘bum-short’ or ‘weed’ or ‘gbese(trouble/debt)’.
Are you the only musician that came out of the ghetto? Even Patoranking who once told us he used to sell plantain chips in Lagos traffic and lived in Ajegunle has rebranded himself and is now acting all Jamaican. Lil Kesh, continue to dey carry ghetto for head you hear?
But as you do that, have it in mind that endorsements will mostly come from rat kill-and-dry manufacturers, Agbo/Jedi/sapele water makers association, Wrizler manufacturers or Okrika BBB(bum-short, bra and boxers) sellers union. Just keep it up okay? Cc: NET, Simon Utsu
Verdict-
I quite agree with most of what is said here,but there are some i don't totally agree with.There is nothing wrong in Lil Kesh being true to where he came from,the Ghetto.However if he wants those deals,he has to get a balance.He should realise that this is a business that can be very cruel and short as a career.So do your ghetto stuff,but for every 3 ghetto song,try to do a song that is universal in appeal so you can get a balance.
I like Lil Kesh and i wish him the best.
Keshinro Ololade, popularly known by his stage name Lil Kesh, is a Nigerian singer, rapper and songwriter. He rose to fame after his chart-topping song titled "Shoki" created a new dance routine all over Nigeria and Africa.He was signed to Olamide's YBNL label,but has now branched out with his own label YAGI.








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