|Pela Okiemute is another one who caused a storm with his bleaching products|
Recall that a report in The Vanguard newspaper of June 3, 2013 had said the WHO had indicated that 77 per cent
of women in Nigeria use skin-bleaching products being the highest in the world. The figure compares with 59 per cent in Togo, and 27 per cent in Senegal. Asians are facing a similar trend as 4 out of 10 women in Hong Kong, Malaysia, Philippines, South Korea and Taiwan use a skin-whitening cream.
The poll further revealed that despite the negative effects of skin bleaching affirmed by 83 per cent of respondents; the top reasons why people still engage in the practice of skin bleaching are the need to “look beautiful” (35 per cent ) and to “look attractive to the opposite sex” (32 per cent). Skin bleaching was also reported as being mostly predominant amongst Nigerians within the age groups of 18–25 years (48 per cent) and 26-40 years (43 per cent). In addition, respondents identified some of the negative effects associated with skin bleaching to include “skin cancer” (35 per cent) and “skin damage” (25 per cent)”.
|One of Pela's cliets after using his product.|