THOSE of you keen on Twitter will have noticed 'Happy Sweetest Day' trending worldwide
for most of the day - but what does it mean?
Sweetest Day is a holiday celebrated in Midwestern United States, held on the third Saturday of October.
The Happy Sweetest Day holiday was started by Herbert Birch Kingston, a Cleveland, Ohio philanthropist and candy company employee. HE wanted to bring happiness to orphans and the under-privileged.
In 1922, he started the Happy Sweetest Day holiday by giving out sweets and chocolate to these people.
Critics of the Happy Sweetest Day holiday argue it was created by the candy industry solely to increase the sales of sweets.
Whatever you believe about the Happy Sweetest Day holiday's origins, it is still recognised as a holiday almost 100 years on has been celebrated by hundreds of thousands of people today. So in case you were wondering what Happy Sweetest Day is or means..there you are folks.